Crisis communication before it’s too late

Good communication can considerably reduce the consequences of a crisis. That means you have to be well prepared. Because crises never come quietly. They always appear out of the blue. When disaster strikes, there is simply no time to decide how to communicate, who to appoint as spokesperson and what information to disclose. Preparation, in other words, is key. A good crisis plan puts you in a position where you can always communicate strategically, even in difficult times.

Simulation

We can guide you during the compilation of a crisis plan and the procedures to be followed. We give you a crash course in communication with tips and training on how best to respond to sensitive questions and worse. We conduct a simulation of different conceivable crisis scenario’s together with you. We resolve potential mistakes beforehand, so they don’t take place in front of the TV cameras.

Day and night

However, our involvement does not end with the preparation. You can continue to count on us when a crisis situation does strike. Together we follow up on events and, where necessary, distribute communication adapted to the situation at hand:

• you are fully prepared in the event of a crisis situation
• you communicate strategically even in an emergency
• you remain in control of the situation, so preserving your corporate image