Seeding: hype for your new product

Seeding lets you introduce your new service or product to a limited target audience in a way that turns it into a genuine talking point or even a hype.

There are lots of ways to announce your new products or services. Sometimes one method delivers the best results, but often it is best to use a combination of approaches. When the conventional methods fail to generate the desired results, seeding is an option.

Seeding is introducing new services or products to a limited target group in such a way that they grow into a subject for discussion. Or even a hype. And everyone knows: a hyped product sells itself.

A positive side effect is that it often ends up in the media without the producer or supplier having to present it directly. This is also advantageous for journalists as they can report on a social phenomenon rather than a commercial offer. Naturally, we make full use of the possibilities offered by social media such as Facebook, Twitter and YouTube.