PR and your corporate social responsibility

What is the best way to communicate with the media about your corporate social responsibility (CSR) to maximise the benefit on your corporate image?

Good corporate social responsibility policy should be aligned with the mission and activities of your organisation. It should be a natural consequence of the values your company stands for. Launching CSR initiatives purely for the potential positive response they may generate in the press is less likely to have an impact.

Nevertheless, it is recommended that you communicate with the media about the events and studies you sponsor, the financial and logistical support you provide to good causes and other charitable campaigns you help realise. Such initiatives can play a major role in defining your corporate image.

Moreover, PR itself can often have a beneficial effect on your CSR initiatives. You may, as a consequence, find additional partners, so you can achieve even more. We are happy to use our experience in CSR to help you find the best approach.