Being able to present the benefits of your products or services clearly and convincingly, and then sell them, is an art form. There are specific models for making sales presentations in PowerPoint.
Sometimes even with good will and enthusiasm are not enough: not everyone always understands what you are trying to explain, almost nobody is sitting around waiting for great innovations and very few people are aware they need what you are offering. This training will teach you how to solve this.
We provide you with general guidelines for making a convincing presentation. Who is your target audience? Do you know what you want to achieve with your presentation? Can you reason convincingly enough with your PowerPoint slides to reach that goal? At the end of the training you will be able to make a presentation that will convince everyone around the sales table of the added value of your company and your offer.
Programme
- 09h30 – Introduction
- 10h00 – First things first: defining core target audience and objective
- 10h45 – Overcoming resistance to innovation, with exercises
- 11h15 – Break
- 11h30 – Converting IT concepts into business benefits, with exercises
- 12h30 – Sandwich lunch
- 13h30 – Building up story lines
- 14h00 – Exercises
- 14h45 – Break
- 15h00 – Converting ideas into powerful powerpoint slides
- 16h30 – Alternatives to working with slides
- 17h00 – Presentation tips
- 17h15 – End
Book
All participants in this training will also receive the book ‘Presentation Zen’ by Garr Reynolds.
Preparation
No specific preparation is required for this training, although it may be useful to bring along existing presentations.
