Companies are increasingly asking how they can use Internet services, such as Facebook or blogs, in their corporate communications.

The Internet has completely changed the way we communicate. E-mail, commercial websites and even video conferencing have already been an integral part of corporate life for some time now. However, newer phenomena, typically grouped under the banner of Web 2.0 or social media, are rapidly becoming just as commonplace in our daily lives.

Twittering, blogging, an evening spent watching film clips on YouTube and keeping in touch via Facebook have become extremely popular. An increasing number of communications managers are wondering whether and how they should integrate social media as part of their communication strategy.

Such internet services place the emphasis on interaction, conversation, user-generated content and the formation of communities. Sounds interesting, but where do you start? This course will cover the possibilities, the benefits, the pitfalls and prerequisites for successfully integrating these services in your communications mix.

Programme

• 09h30 – Introduction
• 10h00 – What are social media?
• 10h45 – Break
• 11h00 – Blogging for dummies
• 12h00 – Sandwich lunch
• 13h00 – Using social networks
• 14h45 – Break
• 15h00 – Audio-visual clips
• 16h30 – Twitter and viral marketing
• 17h15 – Evaluation
• 17h30 – End

Book

All course participants will receive a copy of the bestseller ‘Groundswell: Winning in a World Transformed by Social Technologies’ by Charlene Li and Josh Bernoff.

Preparation

Some familiarity with social media is to be recommended.