A good strategy plan enables you to allocate your budget for media relations more effectively and focus your efforts on the long term.

You are convinced of the benefits of media relations – lowest cost per contact, rapid dissemination with high credibility – but you do not know where to start? You have sporadic contact with the media but do not have the impression they contribute much to your company? Or you have regular contacts with journalists but want to gradually evolve towards a more structured media relations policy?

If so, this course is ideal for you. You will learn how to construct a media relations plan that is perfectly in line to your communications policy and which therefore supports your corporate objectives. We also devote attention to formulating the core messages for your company or organisation. The resulting plan will form the basis of carefully considered actions. All with a view to achieving your objectives through a more efficient use of your resources and with a long-term vision.

Programme

• 09h30 – Media relations as part of a general communication plan
• 10h00 – The main advantages of media relations, best practices
• 10h30 – Constructing a plan (goal, target groups, strategy, tactics, evaluation)
• 11h15 – Break
• 11h30 – Constructing a plan (continued)
• 12h15 – The role of an external PR agency
• 12h30 – Sandwich lunch

Book

All course participants will receive a complimentary copy of ‘The PR Idea Book’ by Jeff Winke.

Preparation

Think about your core target groups and messages in advance.