Press releases require a certain talent for writing and insight into this specific form of communication. How do you write a news release that guarantees impact?
The launch of a new range of interesting products or services, contracts with new large customers or the results of an interesting study you have commissioned are all examples of good topics for a press communiqué with the power to attract media attention.
Sending out press releases is without a doubt the most effective form of communication. A well-written and interesting press release, distributed to an appropriate section of the media at the right time can lead to extensive coverage.
You will quickly learn the skills needed to write strong and effective press releases. This course covers the structuring, style and various thematic elements of the press release. You will also learn about boiler plates and how to make one for your company. Finally, we offer a range of tips on how to distribute your press releases for maximum effect.
Programme
- 09h30 – Introduction
- 10h00 – Summary of the most common PR tools, with case studies
- 10h45 – Break
- 11h00 – Summary of the most common types of press releases, with exercises
- 12h00 – Sandwich lunch
- 13h00 – Structure and typical elements, with exercises
- 14h00 – Style elements, with exercises
- 14h45 – Break
- 15h00 – Exercises, press release writing
- 16h30 – Sending press releases: how, to whom, when?
- 16h45 – Potential follow-up actions
- 17h00 – End
Preparation
Thinks of news within your company that could form the basis for a press release. The tips we will provide will then become more concrete and can be used for practical exercises.
