General media training is a good place to start if you want to convey your message effectively in front of the camera. Which is why we developed a specialised media training course for television. Non-verbal communication, choice of location, how to formulate your issues, reaction speed and other factors play an important role in television.
We offer an intensive and varied one-day programme with a comprehensive theoretical framework without short-cuts and above all with lots of practical exercises. We make regular use of the camera for maximum acclimatisation to the medium.
This course will teach you how the visual media works and how to exploit it with clear, concise communication. Which, of course, is also useful in other situations.
Programme
- 09h30 – Introduction
- 10h00 – The TV cameras are on the way
- 10h30 – Convincing screen presence (1st practice interview)
- 11h15 – Break
- 11h30 – Enthusiasm and commitment
- 11h45 – What do you tell the viewers (2nd practice interview)
- 12h45 – Sandwich lunch
- 13h45 – How others messed it up
- 14h30 – The television interview (3rd practice interview)
- 15h45 – Break
- 16h00 – Bad news and crises (4th practice interview)
- 17h15 – End
Book
Every course participant will receive a copy of the book ‘Mediasmart: How to Handle a Reporter by a Reporter’ by Dennis Stauffer.
Preparation
This course complements our ‘Interviews with the print media’ course, which you can follow independently. To prepare yourself optimally, it would be useful to watch the television news a few times beforehand. You can also bring along any exerpts in which you appear or send them in beforehand.