Writing an internal communication plan helps you choose the right strategy, use your resources efficiently and check if you are meeting your objectives.
What should you communicate initially: investments in a new market, plans to improve the quality of your services, your creative approach to training new employees, the future of your organisation, or simply announcing staff births and wedding announcements? In theory the answer is simple: you don’t have to choose because it all has to be dealt with. This is why you need a plan, to link the various objectives of internal communication together.
You opt for a plan because you want to keep your employees motivated, improve their cooperation and involve everyone in the necessary changes, because your working environment is changing faster and faster. Also to avoid frustation caused by people no longer knowing exactly what’s going on. And of course out of respect for the most important aspect for productivity in the knowledge economy, your key tool for standing out from your competitors: your employees.
To help you bring structure to your internal communication, we have brought together our experience in an inspiring training course. At the end of the day you will know how to start your plan and where it will lead you.
Programme
- 09h30 – Introduction
- 10h00 – Planning for measurable objectives
- 11h00 – Break
- 11h15 – Your management and your colleagues’ expectations
- 11h45 – Case studies
- 12h30 – Sandwich lunch
- 13h30 – Internal communication channels
- 13h45 – Target audiences and characteristics
- 14h15 – Case study
- 14h30 – Exercises, formulating objectives
- 15h00 – Break
- 15h15 – The internal communication plan, practical exercises
- 17h00 – End
Preparation
An internal communication plan is a component of your business or marketing plan. It is best if you have studied this closely beforehand.
