A couple of phone calls, a conference room and a beamer: that’s all you need to organise a press conference, isn’t it? The reality, as you are no doubt aware, is a little more complicated than that.
Most journalists have such a heavy workload that it is hard to convince them to attend a press conference. You should first decide whether a press conference really is the best way to get your message across.
During this course, we will go over the criteria your story should satisfy to determine whether a press conference is indeed the best way to convey your message. We will then go step-by-step through the process of preparing for a press conference. Finally, we offer a stack of tips and tricks to ensure a well-run press conference and the best possible response from the media.
Programme
- 09h30 – Introduction
- 10h00 – Criteria for organising a press conference
- 10h30 – Other frequently used PR tools
- 10h45 – Break
- 11h00 – Practical preparation (invitation, location, press folder, etc.), with exercises
- 12h00 – Sandwich lunch
- 13h00 – Press invites and follow-up, with exercises
- 14h15 – Q&A, with exercises
- 15h00 – Break
- 15h15 – Exercise, structuring the story
- 16h45 – Conclusion & follow-up
- 17h00 – End
Preparation
Think of news within your company that could form the basis of a press conference.
This training course is complementary to the communication planning course.
