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Tag Archives: SEO copywriting
Improved returns from your testimonials
Your marketing department will soon be using a new concept, because “Testimonial 2.0″ is arriving. The biggest difference from the traditional, written client testimonial? Version 2.0 ensures many more readers. This is yet another way for communication to support your sales.
Word-of-mouth advertising is very affordable and credible. To give this process a helping hand, almost every company is producing text and video about their best clients and projects. And they’re right to do so.
About the blog. In most cases they are very affordable and credible. Furthermore, a blog can serve to promote word-of-mouth advertising and we are happy to give that process a helping hand.
One plus one is two: we are putting all out client testimonials in one blog. And there you have it, Testimonial 2.0 is born. A brief text with a video, a download link to a long text version in PDF format, with a tag cloud, Google optimisation, links to the client’s website and to your own products or services, a share button, some other whistles and bells to gain e-mail addresses and we’re ready for extra visitors and spontaneous leads.
Read more in the whitepaper: “Increasing the ROI of your customer evidence programme”:
Increasing the ROI of Your Customer Evidence Programme
Inspiration from your colleagues
Over the last two years, at least 200 technology companies have taken part in our research into their communication mix and plans for the future. The responses from over 200 colleagues will certainly provide inspiration for your communication mix.
Companies communicate almost exclusively to stimulate sales, as the research keeps showing (and is also confirmed by our customers’ case studies). The main reasons are to introduce new products more quickly, to cross-sell to existing customers, to increase familiarity in new markets, to reach more major companies and get more top customers, to receive more requests for quotations and to attract more prospective customers.
Here are, in descending order, your colleagues’ favourite campaigns. Almost half (46% to be exact) of them work with a budget and a communication plan. The priorities show that events are considered to be four times more important than social media. We can help you plan and carry out the majority of these communication actions. The fifteen favourites are:
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Internet Copywriting
SEO Copywriting
The content of your website is an important factor in scoring high on search engines. On top of this, we make your texts attractive for the reader. Thanks to SEO copywriting both are possible. More on SEO Copywriting …
Ghost Blogging
You want a company blog and you want a good company blog. But if you do not have enough time or if you do not feel like writing something almost every week, we can take this task on for you. What’s more, you retain personal control of your blog to ensure correct content. More on Ghost Blogging …
Newsletters
There is a lot more happening in your company and in your market than you think to share regularly with your customers and prospects. With e-mail marketing, you can only keep them up to date with what is relevant by achieving a click-through rate of at least 5%. There are more customers interested in your newsletter than you would expect. More on newsletters …
White Papers
Thanks to their neutral, informative tone, white papers give you extra credibility. You are not just demonstrating your expert knowledge. By publishing them online, you also attract more visitors to your website. More on White Papers …
Online Content Master
SEO Copywriting
More visitors to your site
The content of your website is an important factor in scoring high on search engines. On top of this, we make your texts attractive for the reader. Thanks to SEO copywriting both are possible.
Technical check
Search engines index web pages by using software that does not really understand what you have written. To simplify this indexing, web texts should meet these technical requirements (pretty standard in all CMS software):
- define a title tag for each page
- define a description tag for each page
- set up a static URL for each page
- all texts need to be coded into HTML, in the background if necessary
We can begin working on optimising your site once these technical requirements have been met. This can be done for new texts as well as by reworking your existing texts.
First make it attractive, then easy to find
We write and rewrite, but not just for search engines. Your texts should be especially attractive to the surfer who wants to understand what you are writing about. We offer you a combination of both: texts that are clear, easily readable, technically correct and easily indexed.
Production process
The various components for improving the ranking of your site are:
- define the desired search terms
- check if they are used sufficiently
- verify that they are used with the meaning you intend
- assign one search term per page and for each language version
- check if you can achieve a sufficiently high ranking with this search term
- copywriting texts or rewriting your existing pages
- delivering the material in a fixed template makes it easier for your webmaster
- optional: three-monthly checks and updating of your texts
Credible website
The result is a website that is more easily found by search engines, has increased credibility and so attracts more visitors. Landing page optimisation then ensures you have more online leads. In any event, we provide stylish and modern web pages.
Services
PR and Social Media
In a busy marketplace you need a megaphone to be heard. The press or social media can enhance your message. The credibility that the press (print, broadcast) can add to your story is invaluable. Social media also offer enormous potential to engage in a dialogue with a large audience. With a PR plan your actions fit into your general communication policy.
Customer Testimonials
Your satisfied customers are your most credible ambassadors. Let them testify about the real user benefits of your products and services. Use their stories and arguments to convince others. A short video as an alternative or as a useful step on the way to a more detailed text. You can outsource the entire production to us, from contacting your customer to the optimisation for search engines.
Internet Copywriting
Persuasive texts that rise to the top of search engines. We make your texts easy to find and especially attractive.
