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PR and Social Media

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Media Relations

By taking a personal and creative approach to your press communication, we can turn your organisation into a valued conversation partner for journalists. Thanks to our experience all your contacts with the media are geared towards results and long-term relations with journalists. More on Media Relations …

Social Media for B2B

Depending on your target groups, you can use social media such as blogs, Facebook, LinkedIn, Twitter, Scribd, Flickr, YouTube and so on for fast interaction with a large audience and to make your company more interesting. We can help you to handle them correctly. More on Social Media for B2B …

Opinion Leadership

People come to opinion leaders for facts and figures, analysis and commentary. You become an opinion leader because of your background, your expert knowledge and with a comprehensive plan to reach the mass media. More on Opinion Leadership …

PR Strategy

With the help of a PR plan you can perfectly adapt your PR and social media activities to your general communications policy, thereby adding extra support for your corporate objectives. In compiling your new plan, we help you formulate your core messages and select those PR activities and social media tools that are most effective in achieving your goals. All with a view to realising your strategic objectives, allocating available resources more efficiently and working to build long-term relations with customers, prospects, the press and others. More on a PR Strategy …

PR Strategy

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Dealing professionally with all media

Communicating through the media and social media has clear advantages. To achieve the best results you need a structured approach. A strategic PR plan maximises your return on investment.

More predictable

You are convinced of the benefits of PR and social media – low cost per contact, rapid dissemination with extra credibility – but do not know where to start? You organise different activities and have contacts with the media but you have the impression it does not contribute much to your company? Or you have achieved some successes but want to gradually evolve towards a more structured PR policy?

Activate your network

With the help of a PR plan you can perfectly adapt your PR and social media activities to your general communications policy, thereby adding extra support for your corporate objectives. In compiling your new plan, we help you formulate your core messages and select those PR activities and social media tools that are most effective in achieving your goals. All with a view to realising your strategic objectives, allocating available resources more efficiently and working to build long-term relations with customers, prospects, the press and others.

Services

PR and Social Media

In a busy marketplace you need a megaphone to be heard. The press or social media can enhance your message. The credibility that the press (print, broadcast) can add to your story is invaluable. Social media also offer enormous potential to engage in a dialogue with a large audience. With a PR plan your actions fit into your general communication policy.

Media Relations | Social Media for B2B | Opinion Leadership | PR Strategy

Customer Testimonials

Your satisfied customers are your most credible ambassadors. Let them testify about the real user benefits of your products and services. Use their stories and arguments to convince others. A short video as an alternative or as a useful step on the way to a more detailed text. You can outsource the entire production to us, from contacting your customer to the optimisation for search engines.

Customer Testimonials | Video Testimonials | Project Management of your Testimonials

Internet Copywriting

Persuasive texts that rise to the top of search engines. We make your texts easy to find and especially attractive.

SEO Copywriting | Ghost Blogging | Newsletters | White Papers | Online Content Master

Simply paying more doesn’t make sense

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Simply paying more doesn't make senseI have to a go to a difficult meeting on Monday. A potential client wants lots of press attention. They think simply calling in a PR agency and paying them a lot of money, if necessary, will be sufficient. But I don’t need all that money; first I need something else.
 
The company in question doesn’t currently have any new announcements. They also don’t want to tell too much, because they mainly want governments and very large organisations as clients, and “such customers can be quite sensitive”. Basically, they haven’t got much to say, and they don’t want to say much. What should a journalist do with that?
 
What should we do with that? We can hardly invite journalists to a “quite shallow and long-winded interview with a director who keeps it general and presents trends, which everybody already knows, and which have already been written about in detail”?
 
We could of course tell the journalists that it will be an unbelievable, trail-blazing interview and then give them something that’s as good as useless. But we’re definitely not going to do that. It would ruin everyone’s reputation: our client’s, the journalists’ in the eyes of their bosses, and our own.
 
I hope I will be able to convince them. It’s only with good stories that you can appear in the press relatively easily. Give us material that can interest a broad public. Then we can try to make things a bit more controversial, make links to topical issues or at least ensure there is a good human-interest angle. Finally we will bring all the facts together to make it credible. I need all of this before I can get any press attention. And only then I am happy to send an invoice.

 

Proving ROI is really tough

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Proving ROI is really toughSpringtime, finally. The sun is shining, the birds are singing. Time for a good grumble about sales managers who claim they can prove their return on investment, because in fact they cannot. The context of the story? Communication, of course.

Our customers know that communication works (otherwise they probably wouldn’t be customers). Quite a few prospects think differently, however. Because they have doubts for many reasons, they often ask us to prove the return on investment for communications in advance. The questioner is often the sales manager who believes that his sales team’s return on investment is very easy to prove.

On paper, this is indeed very easy. Take the total sales cost, compare it with the proceeds and that’s that. Unless we ask some more difficult questions. Could the same yield be achieved with a 20% lower sales cost? And what is the proven performance of expanding the sales team? Which investments in sales are necessary to increase turnover by 15%? Or to increase the profit rate?

In short, it is impossible to prove the future results of any investment. What will be the return of a communication campaign costing 30,000 euros? No idea. What will be the proven efficiency of two additional sales people costing 200,000 euros? No idea. What is the pre-determined return of a new department that will cost 3.4 million euros? Again, no idea.

What is then proven in communication? That brand recognition, a correct image and an increased brand preference result in higher sales. That a good mix of communication and sales results in more sales leads. Slightly disappointing, maybe: these proof points are general and not specific. They apply to companies in general, but not necessarily to your company (because not only Promotion, but also the three other P’s from the marketing mix will influence the results).

In this sense, communication and sales are in the same boat. The sales director is trying to put his best team together, to train and closely monitor them, to aim at clear objectives and measure them, to segment customers and prospects, to monitor competition and so on. In communication we do nothing different.