One area where we at Quadrant Communications try to distinguish ourselves is with our strong focus on journalists. We regard journalists as our clients, and we want to provide them with the best possible product.
And to provide your clients with optimal service, you of course need to know what they want. Like me, some of my colleagues also used to be journalists themselves for a while, and this of course helps. But we are also happy to complement this instinctive feeling with clear and scientific facts and figures. That’s why this year for the third time we have carried out a large survey to get a better picture of Belgian journalists.
The main questions this time were: how do Belgian journalists see their profession developing in the future? How will their working methods evolve with new technologies? What do they view as threats to their profession? What do they think about some of the subjects being vehemently discussed in the Belgian press: the emergence of citizen journalism; the increasing commercial pressure on editorial offices; the digitalisation of the media, and so on? For the answers, please go through the following slides:
Last week I led the two-day ‘communicating with the media’ course for the umpteenth time. In this course I often explain that journalists have to be treated like clients. You might think this sounds all well and good, but what does it actually mean? The people following the course and I drew up a list of issues that need to be taken into account when making press releases in a client-friendly way. Here is the list of 50 tips.
Blowing our own trumpets is not something we like to do too much. But today is an exception. We are very proud of the services we provide and on Friday we were rewarded when Cegeka won the 2011 Press Prize. This is a VOKA Limburg initiative whereby journalists from the region award the prize to a company or organisation that communicates best with the press.
