How do Belgian journalists see their future?

One area where we at Quadrant Communications try to distinguish ourselves is with our strong focus on journalists. We regard journalists as our clients, and we want to provide them with the best possible product.

 
And to provide your clients with optimal service, you of course need to know what they want. Like me, some of my colleagues also used to be journalists themselves for a while, and this of course helps. But we are also happy to complement this instinctive feeling with clear and scientific facts and figures. That’s why this year for the third time we have carried out a large survey to get a better picture of Belgian journalists.

The main questions this time were: how do Belgian journalists see their profession developing in the future? How will their working methods evolve with new technologies? What do they view as threats to their profession? What do they think about some of the subjects being vehemently discussed in the Belgian press: the emergence of citizen journalism; the increasing commercial pressure on editorial offices; the digitalisation of the media, and so on? For the answers, please go through the following slides:

The divide between the press and social media is getting smaller

Kloof tussen pers en social media wordt kleinerToday we are announcing the results from our recent survey looking at Belgian journalists and their use of social media. This follows on from our survey last year, which is discussed elsewhere on this blog. The new research has produced some remarkable results.

The main difference with last year is that this time we only looked at the relationship between journalists and social media. For a while now we have sensed that things are changing. But let this be clear: not everyone feels the same. Some participants in the survey left some very denigrating comments about social media. But that didn’t surprise us; we regularly hear the same thing from many journalists. On the other hand, we also have an awful lot of – often very fervent – supporters. So who’s right? Is social media merely a waste of time or does it offer something extra for journalists? It’s not up to us to cast this verdict, but we do hope we can help the debate to move forward, and we are happy for discussions to take place in the comments section of this blog.

The fact that this is a hot topic in the Belgian press is very apparent from the immense response we received. Of around 1,800 petitioned journalists, 489 completed the questionnaire. We would like to express our gratitude for this.