It’s true that it is difficult to demonstrate the impact of marketing and communication on your sales results. But drop your marketing actions and the adverse effects on your sales will soon become apparent. That’s why Luk Denayer cannot imagine a company like Xylos without a marketing department.

This department mainly works on increasing the brand awareness of the company, to convey the correct image in the market and to keep the company’s services in the public eye. Managing director Luk Denayer and marketing manager Katrien Vanherck of Xylos try to communicate with customers on a regular basis. “Out of sight is out of mind,” explains Luk.

Read the file below and discover how the salespeople are the first to benefit from Xylos’ marketing actions (or download the pdf version):
Customer testimonial Xylos