As a networking organisation, ADM has to communicate. With its members and others who may be potentially interested. “The first reaction of many people is to think about advertising, but that’s not for us,” says Ingrid Hoffman.

Ingrid Hoffman, general manager of our customer ADM, is convinced that it is more useful to invest in more targeted communications tools. Database marketing, a website and press communication come first.

Together with ADM, we are looking at adding search engine optimisation and social media actions; the latter primarily through LinkedIn and then maybe later with Scribd and YouTube.

“We are getting many new members thanks to a combination of newsletters, press communication and active sales”, says Ingrid Hoffman. She believes that’s a clear result.

Read more about how ADM integrates communication and sales to achieve concrete results (or download the pdf version):
Customer testimonial ADM