For the past ten years Maaike has been managing a wide variety of marketing projects, ranging from printed matter about events to strategic communication plans. So it is no wonder that at Quadrant Communications she represents the strategic approach. With her experience as an organiser of IT fairs and at VNU Business Publications, Maaike feels very much at home in the technology sector.

Besides project management for customers, Maaike also takes care of the marketing communications at Quadrant Communications. The daily practice of our own best practices always results in ideas for customers.

Two years ago we drew up our own communication plan. A useful investment, for two reasons. First of all, now I always know which action takes priority and why. Secondly, we can measure how much progress we have made and how we need to adjust our goals to stay on course.

SEO

“A good example is our own website. Since it was launched, we have four times as many visitors and four times as many page views. On average, people stay on our site for around 3.5 minutes. The number of visitors continues to rise steadily, we have about 30 top 10 places in Google and seven pages at number one.

So SEO copywriting is my new favourite subject. Because it is a profitable investment for us, I like putting energy into spreading “the good news”. Namely that there is no great mystery involved, that you don’t necessarily have to build a new website for it and that you can do most of it by yourself. So, you guessed it, we drew up a concise plan for this sales campaign.”

Market research

Our market research reveals that there are still too few companies that plan their communication activities and gear them to their general business objectives. Draw up a plan, decide on the priorities. If the communication provides good support for the sales and other business objectives, the benefits are there for the taking. That’s why in a project I don’t just consider the immediate communication objectives, but also the general profiling of your company and your long-term business objectives. At Quadrant we believe in integrated communication. Whether you are an adviser, project manager or implementer.