2001
January we start off with Cisco and EMC as customers – in fact they are still customers today
February our first assignment unrelated to PR communication comes in: internal newsletters
December we end the first year with a tidy profit and now there are three of us
2002
August we document our knowhow in best practices for internal use
November our website is ‘site of the week’ at Unizo’s KMOnet.be
2003
April by now we are taking care of the production of in-house magazines for three customers
August we organise our 500th press interview, for our customer Software AG
December a customer approves a first series of video scenarios, we can begin filming
2004
June we provide increasingly more advice and also a first communication plan to our customers
December with an increase in turnover of 55%, the year of strongest growth comes to an end
2005
February we arrange the 1000th press interview for our customers, this one is for Samsung
March more than 50 Belgian journalists come for the launch of Windows Media Center
December we make a relatively big investment to manage relationships with journalists in CRM
2006
April our new slogan ‘True Stories’ gets a new logo
August more and more technology companies on Euronext become customers, there are already five
December our accreditation as a supplier of the European Commission is finalised
2007
January EMC rewards us with a Mindshare award for best European PR agency
July Unisys too gives us an award, for the second time in a row, for best agency in Europe
December the annual turnover increases to more than a million euros, with a stable profit and solvency
2008
July with our own officer for marketing communications, there are now eight of us
November we write the 100th case story for this year, making a total of more than 600
December each working day we organise an average of 1.9 interviews with journalists
2009
February we move to our own offices on the outskirts of Gent
June more than 200 Belgian journalists take part in our survey on the press and PR
December we rework our new website ourselves and attract four times as many visitors
2010
February we secure a major social media campaign for the government
March and one of our main B2B customers also decides to start blogging
July management buy out
2011
January together with MCS, we set up a Benelux PR Agency
August we start delivering insourced PR services
September launching services for social media in B2B
(to be continued)